Pricing
Simple pricing, in rupees.
Clinics can start with a 14-day pilot that we set up with them. Any business can start a free trial, then choose a monthly plan. Prices are plus GST.
2,140
of 4,000 credits this month
- WhatsApp1,320
- Instagram540
- Email280
Monthly cap ₹5,000 · Meta bills its WhatsApp fee to you directly
What does Pixl cost, including calls and connected apps?
Plans run from Free to Agency at ₹39,999 a month, each with monthly credits, and yearly billing is 20% less. An email sign-up starts with 7 days of Growth, no card needed. AI replies and calls use credits from one wallet. WhatsApp's Meta fees and your ad spend go to Meta directly, and connected apps bill you on your own accounts.
For clinics
The 14-day pilot
₹9,999+ GST · 14 days
At least 95% of new WhatsApp, Instagram and Messenger enquiries answered within 60 seconds, or your pilot fee back.
Days 1–2
We set it up with you
We connect your WhatsApp, Instagram and Messenger, and load your prices, FAQs and doctors' timings.
Days 3–14
It answers every enquiry
Pixl replies to every new message. Your team watches the inbox and steps in whenever they want.
Day 14
You see the numbers
How fast Pixl replied, your new enquiries and your bookings are on your Results page. Keep going, or walk away.
For every business
Monthly plans
Start with a free trial, then choose a plan. Prices are in rupees, plus GST.
An agency, a bigger team or several brands? Talk to us.
Credits
How credits work
One wallet
Every plan includes credits each month, shared by all your agents.
Replies use credits
An AI reply uses between 1 and 30 credits, depending on the engine you choose for the agent.
Meta's fee is separate
Meta bills you directly for WhatsApp messages. Pixl adds no credits on top of Meta's fee.
A cap you set
Set a monthly spending cap for your workspace.
Replies don't stop
If your credits run out, replies to your customers carry on for up to 48 hours.
See where they go
Usage by action, channel and agent, under Settings › Billing & usage.
Questions
Pricing questions
Is there a free trial?
Yes. Sign up with your email and your workspace starts a 7-day trial of the Growth plan, with no card. If you sign up with Google, start the same trial from your plans page.
What is the clinic pilot?
14 days for ₹9,999 + GST, set up with you on your own enquiries. At least 95% of new WhatsApp, Instagram and Messenger enquiries answered within 60 seconds, or your pilot fee back.
Are prices plus GST?
Yes. Prices are in rupees, plus GST.
Who pays for WhatsApp messages?
You do, to Meta, on your own WhatsApp Business Account. Pixl never adds credits on top of Meta's fee.
What happens when my credits run out?
Replies to your customers carry on for up to 48 hours, so no conversation is cut off. A monthly cap keeps you in control.
Do you sell more than these plans?
Yes. For agencies, larger teams and several brands, talk to us.
Not sure where to start?
Tell us about your business, and we'll help you choose.